Originally published by MarketWatch.

MEASURE, a leading aerial intelligence company, announced today its latest product release on the industry-leading Ground Control platform, including support for the DJI Matrice 300 (M300), the addition of Pix4D Fields to its cloud data processing, Coordinate Reference System optionality, and expansion of flight planning tools to include CSV import and coverage buffers.

With the addition of the M300 to the fleet of drones supported, MEASURE’s software now allows users of DJI’s newest flagship enterprise drone to access tools including web-based flight planning and terrain following with the highly capable aircraft. Support is available on Android, including on DJI’s Smart Controller, with iOS to follow.

Measure Global Inc. (“MEASURE”), a leading aerial intelligence company, has confidentially submitted a draft registration statement on Form S-1 with the Securities and Exchange Commission (the “SEC”) relating to the proposed initial public offering of its common stock. The number of shares to be offered and the price range for the proposed offering have not yet been determined. The initial public offering is expected to commence after the SEC completes its review process, subject to market and other conditions.

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WASHINGTON, D.C. – Measure, the Drone as a Service® company, proudly announces its membership in the International Franchise Association (IFA) and VetFran, joining the ranks of professionals who are fully committed to franchise excellence. As one of the nation’s leading commercial operators of drones, Measure is now able to offer aspiring qualified franchisees a unique, comprehensive business opportunity to thrive in a $127 billion-dollar addressable market.

WASHINGTON, D.C. – Today, Measure’s Vice President of Agriculture and farmer Robert Blair testified before the U.S. House Committee on Agriculture’s Subcommittee on General Farm Commodities and Risk Management as part of the “Big Data and Agriculture: Innovation in the Air” series of hearings. As the very first person to petition the U.S. Federal Aviation Administration (FAA) for permission to use an unmanned aerial vehicle (UAV), or drone, on a farm, Blair was able to provide insight to the committee on how data captured by UAVs can be used to benefit American farmers. 

WASHINGTON, D.C. – As part of its effort to deliver cost-effective actionable data to enterprise customers, Measure, one of the leading operators of drones in the United States, has partnered with the leading Canadian drone company, Canadian UAVs. Together, the two companies will use the latest in drone technology to provide real-time data analysis to businesses on both sides of the U.S.-Canada border.

Measure’s VP of Agriculture Discusses Value of Drones and Precision Agriculture

MEASURE LAUNCHES FRANCHISE SYSTEM, SETTING NEW DIRECTION FOR DRONE INDUSTRY