In a market largely comprised of drone manufacturers, Measure is the model for how
drone services will develop and grow in the future.

Measure Q4 2016: Growing the Industry

Measure closed out 2016 on a high note, flying for customers in multiple industries across the United States. We’ve seen customers move past the proof-of-concept phase and begin integrating drones into their workflows and seeing ROI. We’ve expanded operations within verticals and to new verticals, demonstrated a compelling need for drone services, and continued to fight for responsible regulations that will encourage the growth of what is sure to be a critical industry in the United States.

In October, Hurricane Matthew struck the Caribbean and the coasts of Florida, Georgia, South Carolina, and North Carolina. Tracking the storm as it came up the coast, Measure deployed pilot teams to Florida and the Carolinas. Broadcasting live on national television, we provided viewers with a crucial perspective of the storm as it came in and the destruction it left behind. We went on to perform post-catastrophe inspections for Verizon to ensure that their towers were safe to go back on the grid, and roof inspections for insurance claims agents. While the storm was a tragedy for thousands, Measure used drones to improve relief efforts and keep people informed around the world.


By the end of the year, it had become clear that our enterprise customers weren’t just interested in a single use case—they wanted to see if drone services could benefit other processes as well. In news & media, we began traffic reporting operations in Chicago; received the first emergency COA in Gatlinburg during the wildfire, and supported nationwide media operations during the elections. And in telecommunications, we not only perfected and expanded our tower inspection services, but performed radio frequency (RF)/key performance indicator (KPI) testing at the Circuit of the Americas in Austin, TX, mapping cell network performance and blind spots for the track in half the time for half the price.


As President of the Commercial Drone Alliance, Measure initiated and continues to be a part of a critical effort to develop recommendations for the Trump Transition team. The CDA’s efforts have several key goals in mind: creating jobs and building the nation’s economy; promoting UAS innovation with an emphasis on safety, privacy, and security; implementing a risk-based approach to drone regulation; and expanding research and development of drone technology as the industry continues to grow. As industry stakeholders and policymakers work together, we hope to responsibly move into the next generation of commercial drones.

American businesses are hungry for effective drone services, and that desire will keep growing in 2017. Measure will work hard to lead the industry and fight for responsible regulations that will keep pace with the excitement for drones and all the benefits they can provide.

For an analysis on the difference between autonomy and automation in the context of drone technology, check out our previous blog post.

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Topics: Industry Insights, Insights