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MEASURE BLOG

In a market largely comprised of drone manufacturers, Measure is the model for how
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American Farm Bureau Federation And Measure Produce First Ever Report And Calculator On Value Of Drones In Agriculture

WASHINGTON, DC – Today, the American Farm Bureau Federation and Measure released a study that identifies and quantifies the benefits of drone technology in precision agriculture.

Version 1.0 of the ROI Calculator™ will be available as a web-based application on the Measure website in the coming weeks; additional functionality will be added over time to include more drone applications and types of crops. There is no other tool like this available to farmers looking to drones to increase yields or save money.

The ROI Calculator™ quantifies the economic benefits of Drone as a Service® for three applications: field crop scouting, 3D terrain mapping, and crop insurance. It initially covers three of the largest production crops—corn, wheat, and soybeans—allowing growers to quickly and easily determine if drone technology warrants further exploration after they input information about their farm into the ROI Calculator™.

“While lots of drone hardware has been sold to farmers, until today no tool existed to help  growers actually quantify whether the benefits exceed their costs, especially when farmers want   to outsource these types of services. Working with the Farm Bureau and our partners, we have created the only ROI Calculator™ for drone use in precision agriculture,” said Justin P. Oberman, President of Measure. “This tool will help growers understand how drone technology can improve their performance for the benefit of consumers in the U.S. and around the world.”

“This study and the ROI Calculator™ will help make drones a reality for farmers and ranchers,” said Julie Anna Potts, Executive Vice President and Treasurer of the American Farm Bureau. “Every year we must feed more people on the same fields while protecting the environment we all share. Precision agriculture and drones in particular will be an important part of executing on that mission.”

The study is a result of coordinated efforts from a number of sources. Principal sponsors of the study are the American Farm Bureau Federation, GeoSilos, Lockheed Martin, and PepsiCo. Participating sponsors are ADM Crop Risk Services, AGCO, American Farm Bureau Insurance Services, Beck’s Hybrids, Co-Alliance, Conservis, GROWMARK, PrecisionHawk, Rembrandt Foods/Farm Nutrients, Richardson International, J.R. Simplot Company, Willis Group, WinField Solutions/Land O’ Lakes, Indiana Farm Bureau, Indiana State University, and Iowa Farm Bureau. Informa Economics provided key guidance and research throughout this effort.

SOURCE: Measure, a 32 Advisors Company

--Press Links--

Bloomberg BNA - U.S. Farmers to Analyze Value of Using Drones

"On July 21, Measure, in partnership with the American Farm Bureau Federation (AFBF), will formally announce the study, which includes a return-on-investment (ROI) calculator for farmers and agribusiness."

http://www.bna.com/us-farmers-analyze-n17179933761/

Des Moines Register - Drones Could Save Farmers Millions, Study Says

"The study found using drones could lead to significant savings for the Agriculture Department’s Risk Management Agency, which oversees the crop insurance program for the government."

http://www.desmoinesregister.com/story/money/agriculture/2015/07/21/drones-farm-savings-agriculture-millions/30486487/

Ag Professional - AFBF, Measure Release Report and Calculator on Value of Drones in Ag

"There is no other tool like this available to farmers looking to drones to increase yields or save money."

http://www.agprofessional.com/news/afbf-measure-release-report-and-calculator-value-drones-ag

Ag Wired - Drone Study Identifies Benefits for Farmers

"The ROI Calculator™ quantifies the economic benefits of Drone as a Service® for three applications: field crop scouting, 3D terrain mapping, and crop insurance. It initially covers corn, wheat, and soybeans and allows growers to quickly and easily determine if drone technology warrants further exploration after they input information about their farm into the ROI Calculator™. For example, the findings show that for the average U.S. farmer using Drone as a Service® to enhance crop scouting, ROI is $12 per acre for corn, $2.60 per acre for soybeans, and $2.30 per acre for wheat."

http://agwired.com/2015/07/22/drone-study-identifies-benefits-for-farmers/

Unmanned Aerial Online - Industry Collaborates on Report Measuring Value of Drones in Agriculture

""This study and the ROI Calculator will help make drones a reality for farmers and ranchers," says Julie Anna Potts, executive vice president and treasurer of the American Farm Bureau. "Every year, we must feed more people on the same fields while protecting the environment we all share. Precision agriculture and drones in particular will be an important part of executing on that mission."

http://www.unmanned-aerial.com/e107_plugins/content/content.php?content.1351#.Va_FYflVikp

Wisconsin Ag Connection - Value of Drones in Agriculture Being Studied

"The American Farm Bureau Federation and Measure released a study that identifies and quantifies the benefits of drone technology in precision agriculture. Version 1.0 of the ROI Calculator will be available as a web-based application on the Measure website in the coming weeks; additional functionality will be added over time to include more drone applications and types of crops."

http://www.wisconsinagconnection.com/story-national.php?Id=1554&yr=2015

Topics: In the News, Justin P. Oberman, Press Releases, Partner, Industry Insights