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American Red Cross and Measure Study Shows Drones Can Save Lives and Help Rebuild Communities

WASHINGTON, DC – Today the American Red Cross and Measure, a 32 Advisors Company, released a study detailing how drones can help first responders and improve disaster relief efforts. Based on input from partners and extensive field research, the report details the many compelling humanitarian, safety, and economic reasons to use drones for emergency response and disaster relief.

Drones Aid in Disaster Relief“Drones provide significant benefits to first responders, enabling them to expedite disaster relief efforts,” said Justin P. Oberman, President of Measure. “We have a unique opportunity for companies and governments to save lives and rebuild communities by using drone technology. Drones can be effective and efficient tools for humanitarian purposes; we need the right blueprint in place to help realize the potential of drones as a tool for good.”

With the Federal Aviation Administration working hard to safely integrate drones into the national airspace, the study provides guidelines for further developing and implementing the technology including:

  1. Policy recommendations that would make it easier for drones to acquire aerial data to support disaster relief and emergency response efforts,
  2. Case studies outlining the benefits of on-demand aerial data from drones in emergency situations, and
  3. Deployment models with recommended platforms, payloads, and software.

The study is the result of a coordinated effort by the public and private sectors including: Guy Carpenter & Co., Boeing/Insitu, Lockheed Martin, IBM Smarter Cities, United Parcel Service (UPS), USAA, Willis Group, and Zurich North America.

From Dan Riordan, Zurich CEO of Global Corporate in North America:

"Zurich’s experience with devastating events such as Hurricane Katrina and Superstorm Sandy has shown us that rapid post disaster response directly correlates to faster and sustainable long term recovery," said Dan Riordan Zurich's CEO of Global Corporate in North America. "We recognize that drone technology combined with FAA support can pave the way for valuable participation from the private sector, which in turn will increase the speed in which communities -- devastated by future disasters - can recover and move forward."

From Mitch Nichols, UPS Senior Vice President of Transportation and Engineering:

“We have been working with the American Red Cross and other relief organizations to improve the supply chain for critical and humanitarian aid. This is a long-standing area of focus for our company, and complements the work of The UPS Foundation. UPS personnel on numerous occasions have applied their expertise in logistics and supply chain management to solve global challenges.

“UPS routinely develops and evaluates new technologies. We believe autonomous and semi-autonomous technology can solve a critical need for humanitarian logistics and effective crisis response.”

From Dan Spoor, Lockheed Martine Vice President of Aviation and Unmanned Systems:

“Lockheed Martin has a unique offering in the market with a wide portfolio of unmanned systems and associated control technologies. Our systems have proven their advanced capabilities with customers in military operations worldwide, and their success opens the aperture for applications within the civil and commercial markets. This study signifies a step forward in using these systems to support emergency and disaster response by helping those in need without endangering lives.”

Drones provide critical informationFrom Perry Hartswick, IBM Corporation Distinguished Engineer:

“Seeing firsthand the excitement from emergency responders about the potential use cases for UAVs was wonderful, but seeing their concern about the issues standing in their way was eye opening. Beyond the logistical issues, making sure the information collected becomes actionable intelligence is critical to making a safer planet.”

From John Trace, Guy Carpenter Executive Vice President:

“Guy Carpenter is pleased to be a sponsor of the American Red Cross and Measure study demonstrating how drones can help first responders save lives and improve relief efforts. The use of this game-changing disaster response technology provides benefits in the real time management and assessment of catastrophes. Aerial drone technology offers enormous potential in pre-disaster planning and for assessing damage after a catastrophe. By sharing that information collected by drones with the public, government and relief organizations, we can greatly improve response time, save lives and mitigate damage in response to disasters”

Drones used in a natural disasterFrom Boeing/Insitu:

“As an industry-leading provider of unmanned systems, we believe our persistent surveillance technology has the potential to make people’s lives better and, more importantly, safer. Our proven technology can be used to determine the location and operational state of damaged infrastructure, locate evacuation routes or signs of life in a search mission, all without requiring a runway.”

The executive summary is available at www.measure32.com.

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— PRESS LINKS — 

POLITICO - RED CROSS: ‘DRONES CAN SAVE LIVES’:

"In partnership with a branch of the 32 Advisors consulting firm, the American Red Cross is set to release a report this morning on how drones can help first responders and improve disaster relief efforts, making several policy recommendations to the FAA on allowing drones for emergency and disaster response..."

READ MORE HERE.

WASHINGTON POST - ARC TAKES SERIOUS LOOK AT USING DRONES:

"A new study, commissioned by the American Red Cross, calls drones one of the most promising and powerful new technologies to improve disaster response and relief efforts. The report... was conducted by Measure, a start-up that provides drone services to companies around the world, along with several of the Red Cross’s corporate partners"

READ MORE HERE

REUTERS/HUFFINGTON POST - COMPANIES URGE FAA TO SPEED UP USE OF DRONES: 

"Released just days before the April 24 deadline for public comment on newly proposed FAA drone regulations, the report's sponsors include companies that are involved in drone technology or hope to use the devices to cope with hurricanes, earthquakes, wild fires and other disasters. The sponsors include Measure, Boeing Co, Lockheed Martin Corp , United Parcel Service Inc, International Business Machines Corp, Willis Group Holdings Ltd and Zurich North America."

READ MORE HERE

AUVSI - RED CROSS STUDY SAYS DRONES CAN AID EMERGENCY RESPONSE AND SAVE LIVES

"The American Red Cross and Measure, a 32 Advisors consulting firm, released a 52-page study based on extensive field research and industry input highlighting the humanitarian, safety, and economic benefits of using drones to help first responders and improve disaster relief efforts."

READ MORE HERE

CBS DC - STUDY: DRONES ARE THE FUTURE OF DISASTER RECOVERY

"It won’t be happen anytime soon but the future of disaster response is drones, according to a study done by the Red Cross. After studying it for a year, Richard Reed, a Senior Vice President of Disaster Cycle Services with the Red Cross, says it’s very easy to imagine just how helpful drone technology can be for those responding to a disaster.”

READ MORE HERE

NEWSWEEK EUROPE - DRONES PATROLLING THE MEDITERRANEAN COULD SAVE LIVES

“If you can have drones patrolling the Mediterranean and spotting these migrant ships early, you’re going to save a lot of lives in the process,” says Declet. “Drones aren’t a panacea, but if you really want to extend your range and collect information over a large maritime environment at low cost and with low risk, there’s really nothing better than an unmanned drone.”

READ MORE HERE

DALLAS BUSINESS JOURNAL - UPS STUDIES DRONE USE IN DISASTER RELIEF OPERATIONS

"UPS says it has just completed a study on the use of drones for humanitarian disaster relief operations. The study, which started in October 2014 and ended Tuesday, was coordinated by Measure, a 32 Advisors Company specializing in drone applications, on behalf of the American Red Cross and participating companies, including UPS.”

READ MORE HERE

TRANSPORT TOPICS - UPS TAKES PART IN DRONE DELIVERY RESEARCH

"UPS Inc. said it is looking into using drone technology to deliver humanitarian aid to difficult-to-reach areas during a disaster scenario. The company looked at different scenarios where drones could be used for delivery as well as deployment issues, regulatory implications and safety protocols. The research was part of a study conducted on behalf of the American Red Cross and coordinated by Measure, a company that specializes in drone applications."

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MANUFACTURING BUSINESS TECHNOLOGY - REPORT DETAILS POTENTIAL USES OF DRONES IN DISASTER RELIEF

"A new report commissioned by the American Red Cross detailed the many potential benefits of drones to first responders and emergency personnel. The analysis, conducted by drone services company Measure with help from several Red Cross corporate partners, found that with an appropriate regulatory blueprint, companies and governments could help expedite disaster relief efforts."

READ MORE HERE

LOGISTICS BUSINESS REVIEW - UPS PARTICIPATES IN MULTI-STATE STUDY FOR DRONE USE IN HUMANITARIAN RESPONSE

"US-based logistics firm United Parcel Service (UPS) is taking part in a study aimed at using drones for delivering aids for humanitarian disaster relief activities. Measure, a 32 Advisors Company specialising on drone applications, was the co-ordinator for the project which was supported by the American Red Cross. The market study utilised the analysis and logistics know-how of the package delivery firm to outline scope of the project and evaluation criteria."

READ MORE HERE

DISCOVER MAGAZINE - THE RED CROSS WANTS TO DEPLOY DRONES IN DISASTER ZONES

"The American Red Cross is taking a close look at adding drones to its disaster relief efforts. The humanitarian organization, along with drone services start-up Measure, released a study Tuesday detailing the ways drones can help first responders improve operations at the scene of a disaster. The report’s takeaway was positive: With an appropriate framework, drones can help companies and governments expedite disaster relief efforts."

READ MORE HERE

UAS MAGAZINE - AMERICAN RED CROSS, MEASURE STUDY UAVS FOR DISASTER RELIEF

“Drones provide significant benefits to first responders, enabling them to expedite disaster relief efforts,” said Justin Oberman, president of Measure. “We have a unique opportunity for companies and governments to save lives and rebuild communities by using drone technology. Drones can be effective and efficient tools for humanitarian purposes; we need the right blueprint in place to help realize the potential of drones as a tool for good.”

READ MORE HERE

HOMELAND SECURITY TODAY - DRONES: THE FUTURE OF DISASTER RELIEF?

Drone technology may be the future of disaster response and recovery, according to a new study commissioned by the American Red Cross. The report outlined a number of applications for drone use in disaster relief efforts including for reconnaissance and mapping, structural assessment, temporary infrastructure/supply delivery, detection and extinguishing of wildfires, high-rise building fire response, assisting in a chemical, biological, radiological, nuclear or explosive (CBRNE) event, search and rescue operations, insurance claims response and risk assessment, and logistics support.

READ MORE HERE

Topics: In the News, Industry Insights, Justin P. Oberman, Measure News, Safety, Emergency Response